Nifty News: Louis Vuitton and Johnnie Walker dabble in Web3
This week’s Nifty News sees the arrival of Louis Vuitton to the NFT gaming scene, Johnnie Walker’s entry into Web3 and Elon Musk’s apparent embrace of Bored Ape Yacht Club.
Louis Vuitton makes its mark in the NFT gaming scene
To commemorate Louis Vuitton’s bicentennial birthday in late 2021, the French luxury brand launched an NFT game called Louis The Game. At the time of publication, the game has been dowloaded more than 2 million times on both Android and iOS devices. Louis The Game follows its protagonist, Vivienne, as she overcomes challenges and acquires candles and other collectibles. NFT artist Beeple designed 30 NFTs embedded within the game, which can be won by players. At the end of April, new levels were released and with them new opportunities to win NFTs that will be distributed via a raffle through August 4.
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