Reclaiming your private data in Web3 By Cointelegraph

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Digital sovereignty: Reclaiming your private data in Web3

As the Fair Data Society puts it, we are laborers in the data economy. Our personal data — basically, the digital blueprint of our lives — gets collected by platforms we interact with, most often in a non-transparent way. At best, it is used to improve our user experience. At worst, our privacy gets breached, monetized and even weaponized against us.

It all started with the emergence and growth of the user-generated web, as seemingly free social media networks, search engines and companies saw a new opportunity of profiting and went into the business of gathering, storing, analyzing and selling user data. By 2022, the data market had grown immensely. According to Statista, a total of 64.2 zettabytes of data had been created, consumed and put online worldwide by 2020. By 2025, this number is expected to exceed 180 zettabytes.

Gregor Žavcer has extensive experience in community building, brand identity, marketing, business development, blockchain technology, and decentralized economy. He became involved in the community early on, which led him to create his own decentralized data management startup. Today, Gregor is the operation lead at Swarm, a decentralized storage and communication system for a sovereign digital society.